HSI/India And People For Animals Launch Amulti-State Billboard Campaign #NoMore50

This World Animal Day, give the gift of an amendment of the Prevention of Cruelty to Animals Act to India, organizations urgeas they continue to demand #NoMore50 for animal cruelty   

October 4, 2022—On World Animal Day, Humane Society International/India and People for Animals have jointly launched a multi-state billboard campaign as they continue to demand an amendment to the Prevention of Cruelty to Animals Act, 1960. Starting in 2016, the #NoMore50 campaign seeks an amendment to these outdated laws to better address animal cruelty and abuse in the country.

“A community is best able to protect itself when it is able to protect the animals who are a part of it. Research has established the link between violence against animals and violence against humans. A holistic approach to a safer society, for women, for children, includes an effective law protecting animals against cruelty. Through these billboards, we continue to urge the Government of India to table the Prevention of Cruelty to Animals 2022 bill inthe upcoming winter session of the Parliament,”says Alokparna Sengupta, managing director, HSI/India.

The billboards, whichare placed in Delhi (Patel Chowk and Lodhi Road), Mumbai (Nariman Point) and Hyderabad (Kavadiguda and Khairatabad), carry well-shot images of indiedogs, elephants and cats with witty pop-culture reference.

The Prevention of Cruelty to Animals Act was enacted in 1960 to replace colonial-era legislation and sought to prevent the infliction of pain and suffering on animals. However, the law has not been updated in the last 62 years and is inadequate to address the animal welfare concerns in the present day.

Currently, the maximum penalty for even the most heinous form of animal abuse—including poisoning stray dogs, brutally beating them to death or burning them alive—is a petty Rs.50.

"The highest courts of the country, the Law Commission, severaleminent jurists have all recommended an amendment to the PCA Act,” says Gauri Maulekhi, trustee, People for Animals. “This much-needed amendment will help our police to take effective action and enable the judiciary to deliver justice,” she adds.

Advancing the welfare of animals in more than 50 countries, Humane Society International works around the globe to pro-mote the human-animal bond, rescue and protect dogs and cats, improve farm animal welfare, protect wildlife, promote animal-free testing and research, respond todisasters and confront cruelty to animals in all its forms.

Learn more about our work at hsi.org. Follow HSI on Twitter, Facebook and Instagram.

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