Actor Samantha Ruth Prabhu joins list of celebs investing in vegan startups

April 5th, 2023

The list of celebrities to have invested in vegan brands has a new addition. Tollywood superstar Samantha Ruth Prabhu recently announced her investment in the Indian plant-based superfoods startup, Nourish You. It was a part of the company’s $2 million seed funding round. During the announcement, Samantha also launched Nourish You’s new plant-based milk alternative - Millet Mlk.

At the launch event, the ‘Oo Antava’ actor said, “Investing in Nourish You was a natural progression since I have been consuming their products for a while. I was impressed by their story of bringing superfoods like Quinoa and Chia to India, growing them locally, and their product roadmap of millet-based clean-label vegan superfoods.”

She further added, “I believe that Nourish You can create value while making a positive impact on the health of consumers as well as the planet. I'm excited to partake in their innovative and sustainable approach to business.” Samantha had announced during the lockdown in 2020 that she has turned plant-based.

Besides Samantha, several other entrepreneurs such as Abhinay Bollineni, CEO, KIMS Hospitals, and Nikhil Kamath, co-founder, Zerodha, have also invested in Nourish You. This latest seed funding round takes the company’s valuation to Rs 65 crore.

Nourish You is a Hyderabad-based company that was among the first to have brought chia and quinoa seeds to India. Their new vegan milk, created with ragi, jowar, bajra and oats, was a result of 2 years of research by the company.