Beyond Meat Teams Up With PepsiCo To Launch Plant-Based Snacks And Beverages

27 January 2021

In recent years, plant-based diets have gained immense popularity due to health concerns, eco-consciousness and ethical reasons. This has led to an increased traction for alternative proteins, especially mock meats. The plant-based meat market is growing at a 14% CAGR and is expected to reach USD 8.3 billion by 2025.

Yesterday, the leading American mock meat brand Beyond Meat announced its partnership with the food and drinks corporation PepsiCo. This collaboration is aimed towards manufacturing snacks and beverages with plant-based protein.

Beyond Meat, which originated in Los Angeles in 2009 is known for its plant-based pork and beef alternatives. The company grew between 2013 and 2016 through venture funding by the Humane Society, Bill Gates, Tyson Foods, and more. Its market value reached a whopping USD 11.7 billion in 2019.

Beyond Meat announced this news through their social media, tagging it  #ThePLANeTpartnership with an emphasis on creating a sustainable food system.

Image Courtesy: Beyond Meat

Why is this important?

This is a significant step for the global food network as PepsiCo has a vast reach branching out to over 200 countries. With such a marketing and distribution apparatus, plant-based meats are expected to become more accessible and affordable across the world. This will also give an opportunity for Beyond Meat to explore more plant-based meat alternatives and expand available alt protein options in the market.

This collaboration is a result of the growing sustainability trend of consumers, especially in the past year. Covid-19 and the rise of climate change has pushed people to explore plant-based foods which has led to a global rise of veganism. With one of the biggest food and drink corporations joining operations with Beyond Meat, the trend can only increase.

Like this?

Read: Udaipur Based Mock Meat Company GoodDot Announces New Launch: The Vegicken Curry Kit

Read More: Indian Mock Meat Brand Gooddot Enters Global Market- Expands to Dubai, Nepal, South Africa & Canada