Burger King UK Releases Vegan Bacon Cheeseburgers by adding La Vie's vegan bacon to permanent menu

January 11th, 2023

When it comes to fast food restaurant chains, their humble veggie burgers used to be thought of as a choice that was only available to vegetarians or people who were trying to lose weight. The vegetarian burger, on the other hand, is a well-liked option nowadays for anyone looking to make healthier dietary decisions. But if you’re a fan of a bacon cheeseburger, you can consider switching to a vegan bacon cheeseburger if you enjoy the flavour and aroma of a juicy bacon burger but crave a cruelty-free element. The Vegan Royale Bakon King and The Plant-Based Bakon King are the two new vegan alternatives that Burger King has introduced for Veganuary (Single or Double).

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A wide variety of cutting-edge products

The new burgers, which are offered at Burger King outlets in the UK, add to the chain's expanding vegan menu. The new burgers use dairy-free cheese from the Greek company Violife and vegan meat from La Vie, a company funded by Natalie Portman. Burger King added La Vie's vegan bacon to the permanent menu at more than 500 outlets last month.

Romain Jolivet, La Vie’s chief marketing officer, praised Burger King for its “open-mindedness” and its leadership that allows “millions of consumers” to be able to try “our next generation of plant-based bacon. With only 7 ingredients and a product packed with proteins and fibers, this is a bakon for the kings, not for the clowns,” Jolivet said.

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Burger King U.K voices its enthusiasm for plant-based offerings

“We’re incredibly proud of our new menu additions and confident that our customers will enjoy the new plant-based bacon and cheese as much as we have in taste tests,” Katie Evans, a Burger King U.K. representative said in a statement. “The extension of our plant-based offer reflects our ongoing commitment to serve a diverse and innovative range of products, whilst aiming to reach a 50 percent meat-free menu by 2030.”

Soco Núñez de Cela, brand and communications director at Burger King U.K., said the fast-food chain is thrilled to collaborate with La Vie. “The synergy between our two brands and fierce campaign tactics meant this partnership was a match made in heaven. After the success of the Bristol and Leicester Square meat-free restaurants, the chain is looking forward to building on its partnership with La Vie to ensure we meet our goal to become 50 percent plant-based by 2030 in the U.K.”

By 2030, they hope to be 50% plant-based

“Adapting to customer preferences is a key focus at Burger King,” the chain’s U.K. chief executive Alasdair Murdoch said in a statement. “We are committed to helping our guests make good decisions about what they eat and drink and providing them with informed choices.” Burger King began serving vegan nuggets in its U.K. restaurants last year. Additionally, it held comparable pop-ups in Portugal, Austria, Spain, and Switzerland after opening plant-based locations in London and Bristol. The chain now provides a vegan version of every item on its menu in Germany!