Chinese Plant-Based Company YouKuai Raises $7.3 Million In Series A Funding

13 May 2021

The Chinese plant-based company YouKuai Group International has closed a series A funding round of $7.3 million led by TRIREC, a Singapore-based investment firm. The Shanghai-based company owns the brand Zrou, known for its plant-based pork.

YouKuai will be utilizing these funds to expand Zrou through partnerships in the foodservice industry. The brand currently supplies to a number of resorts and Michelin-star restaurants across the country, as well as to certain schools and office cafeterias.

Zrou’s plant-based pork is made of non-GMO soybeans which are sourced locally from the Northeast, shiitake mushrooms, konjac and coconut oil. In terms of nutrition, they contain 10 grams of protein per 100 grams.

“YouKuai’s flagship Zrou products taste great, are versatile across a diverse set of cuisines, and are locally produced in China for the Chinese palette,” said Melvyn Yeo, co-founder of lead investor Trirec. “Trirec is proud to be a partner in YouKuai’s endeavor of shaping the plant-based conversation in China and globally. We believe this new round of financing is only the beginning of an exciting journey.”

Image Courtesy: Zrou

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