FIAPO's Unique Have A Heart Campaign

FIAPO has launched a nation-wide campaign to strengthen the animal rights movement in India. Called "Have A Heart," the initiative aims to get people to take a closer look at their food choices by forging a deeper connection between individuals and animals. 

 The design for the campaign was a unique one - activists carried a beautifully crafted box with a heart-shaped stuffed toy which had heartbeats of various animals that people could listen to. 

This one of a kind event was conducted in 30 cities across the country, to mark 6 years of FIAPO's advocacy work, which has touched more than 1 million people in 77 cities. Varda Mehrotra, Executive Director of FIAPO said, “We are very happy to release this campaign on the occasion of 6^th anniversary of our flagship programme since it helps in inculcating a change in the bigger picture. People listen to the heartbeats of various animals and that makes them realise how similar these animals are to humans. This acts as the driving factor to accelerate change in their food choices.”

You can learn more about FIAPO's campaigns here and get involved here. 

Read: Rohan Hingorani Partners With FIAPO For 21 Day Vegan Challenge

Read more: India's Biggest Animal Liberation March