Finally, A Pet Adoption Campaign that Captures Magic

Image Courtesy Pranav Bhide, Behance

Anyone crazy about animals knows that there is nothing better than adopting a pet and giving him/her their forever home. However, it’s not as common to adopt as you may think. Popular culture and the need to have the hottest dress, car and home, also affects many people’s decision to have the trendiest pure-breed dog. That’s why when we came across this powerful and thought provoking adoption campaign, we couldn't help but promote it.

In a world of commercialism and fake news, how apt is it to have a pet adoption advert that subtly conveys its messages through optical illusions. Renowned photographer Amol Jadhav and director Pranav Bhide have created a series of photographs for the ‘World For All Animal Care and Adoptions’ in Mumbai.

Image Courtesy Pranav Bhide, Behance

On first look, all you see are the dynamics between, families, relationships and people in general. On further inspection though, the real meaning is conveyed, that there is always space for animals in our lives. The icing on the cake is the tag line that connects the message with the visuals in one simple sentence – ‘There’s always room for more. Adopt’.  

Stunning images, if you’re still apprehensive then these images should seal the deal!

Love stories about animals?

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