Genelia D'Souza Deshmukh Takes Initiative To Donate 100,000 Vegan Meals To Indians Affected By Covid

31 May 2021

Actress Genelia D'Souza Deshmukh has teamed up with the non-profit Million Dollar Vegan to donate 100,000 vegan meals to Indians who have been struck by the second wave of the Covid-19 crisis. The actress announced this on social media, writing:

The non-profit has already been involved in donating vegan meals to Indians amidst the peak of the pandemic.

D'Souza Deshmukh is also the co-owner of the plant-based meat brand Imagine Meats, along with her husband Riteish Deshmukh. The company is to launch soon, and the couple has been promoting making the switch to plant-based options for the past year.

Riteish Deshmukh even went on the national entertainment show Bigg Boss, hosted by Bollywood icon Salman Khan, to promote Imagine Meats and saw a voice of support by Khan.

Bollywood celebrities have been actively participating in the plant-based movement that is gradually taking over the country. Last year, actors such as Malaika Arora Khan and Akshay Kumar adopted a plant-based diet and shared their daily diet on social media and interviews. 

The Indian cricket team captain Virat Kohli made headlines in 2019 when she announced his switch to a plant-based diet to recover from an injury. The celebrity athlete also recently set up two animal shelters in Mumbai.

Such efforts by influential names reach millions of their followers, having a wide-scale impact in carrying forward the plant-based movement. Deshmukh's initiative to plant-based food will also be instrumental in spreading awareness about food and public health while promoting safer alternatives.

Image Courtesy: Instagram

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