13 October 2021

Have you been wanting to taste a perfect chicken burger that is not actual chicken? Well, here’s some news to all burger lovers. Burgrill India introduces ‘The Green Meat Ponder’, an alternate chicken burger in collaboration with Greenest Foods. With this launch, Burgrill India becomes the first homegrown QSR Chain to introduce plant-based meat burgers for its patrons in India. This can revolutionize the non-veg fast-food industry.

The Green Meat Pounder will be on par with animal-based meat on nutritional values. The patty consist of isolated soy protein, chickpea protein and a blend of plant-based fibers, and much more to replicate the aroma and taste of chicken.

You can now taste the plant-based chicken patty while being good to the environment. The production is done in state-of-the-art FSSAI, and US FDA registered manufacturing unit.

Please Note: While the patty developed by GREENEST is entirely vegan, the Green Meat Pounder burger, though is a chicken substitute, does contain dairy ingredients.  The product is suitable for consumption by vegetarians as of now.

PLANT-BASED BURGER THAT TASTES AND FEELS LIKE REAL CHICKEN PATTY

Elaborating further on this launch, Shreh Madan, Co-Founder & Head of Marketing, Burgrill India says, “We are thrilled to finally introduce the Green Meat Pounder for our patrons. We are extremely confident about our latest offering. We have been dedicatedly working on this launch for over a year now. From finding the right ingredients to the perfect tenderness and juiciness to our patty that can be grilled to perfection for our audiences. We have tried various versions of the plant-based meat patty before we finalized this one specially curated according to our needs and demands by Greenest Foods. 

Since our inception, we have been working towards introducing a signature pounder for our vegetarian consumers, and today I feel immensely proud to announce the launch of The Green Meat Pounder. Healthy, Scrumptious, and at par with any non-veg burgers in terms of taste and flavors i.e. in sync with our signature dishes. In keeping with our core philosophy of serving fresh, wholesome, and most importantly healthy options the green meat patty will be grilled to perfection for each order. With the launch of Green Meat Pounder, we wanted to cater to an audience i.e. fast-growing and eco-conscious.

With this launch, we are taking the dine-in and delivery experience of enjoying gourmet like healthy burgers a notch higher. Needless to say, the price points will be economical and the taste will be at par with other signature pounders of Burgrill’s menu offering.  We are glad that we found a partner in Greenest Foods who understands the needs of our consumers and is a homegrown brand like ourselves. They created a product that is highly nutritional and maintains the highest food standards.”

GAURAV SHARMA, CEO, GREENEST FOODS EXPRESSES HIS VIEWS 

“We are excited to bring the plant-based meat experience to our patrons of Burgrill. The Green Meat Pounder is India’s first plant-based chicken burger which vegetarians and non-vegetarians can enjoy alike. Not only does it perfectly replicate the taste, juiciness, and texture of a chicken burger but is also significantly healthier for our planet and its people in comparison to conventional meat burgers. Besides, The Green Meat Pounder is priced on par with its chicken counterpart to help people make the switch from a meat-heavy to a plant-based diet easier."

We feel that owing to Burgrill’s millennial-centric brand appeal and loyal consumer base, it is uniquely positioned to launch this concept and lead consumer adoption for plant-based meats. For GREENEST, this is a first in the series of branded collaborations with India’s most loved brands across cuisines to trigger the wider adoption of plant-based meats across the country." 

Cost for Two- TBC Cost of the burger - 249

Availability - Delhi NCR

Read more: Meet Gelatica, A Hyderabad Based Ice-Cream Company That Strives To Bring You Plant-Based Ice Creams