Indian Alt Protein Start-Up Proeon Gets Selected For Switzerland Based Accelerator Program

18th May 2021

Proeon, award-winning food tech and ingredient innovation start-up from India has been selected to participate in the MassChallenge Switzerland 2021 accelerator program. Proeon has been selected for the Sustainable Food  Systems cohort from over 1000 other global start-ups that applied for the program. 

Commenting on what motivated them to apply for MassChallenge Switzerland 2021  accelerator program Ashish Korde, co-founder of Proeon, said, “Europe and particularly Switzerland have a long track record in food innovation and have an ecosystem for promoting alternative proteins and sustainable food systems.  MassChallenge partners with some of the leading corporations such as Nestle, Bühler,  Givaudan, DSM, Bunge, Cargill, EIT Food, etc committed to driving a significant impact on the food systems. Being a part of this challenge gives us an opportunity to be a  part of a vibrant community driving change for food innovation in the world.” 

Consumers worldwide are shifting towards more sustainable sources of protein which has led to an unprecedented growth of the global plant-based alternatives market.  Proeon is an R&D-driven company, working on creating next-generation plant protein ingredients that provide superior nutritional, functional and sensory properties through innovation in source selection, extraction process and protein conditioning.  

Since the time of launch, Proeon has been spreading their footprint worldwide. They have been working with D2C brands from India, Europe, North America and other Asian countries such as Japan, Singapore, Malaysia, etc, to build sustainable, healthier and tastier food solutions in plant-based egg replacement products, alternative dairy, plant-based meat and so on.

“The mentorship opportunity along with strategic, co-development and commercialization alliances with corporate partners through the MassChallenge platform, would help us accelerate our growth towards becoming global R&D driven ingredient innovators”, said Kevin Parekh, who co-founded Proeon along with Korde in  2018.