As people today are now more pressed for time than ever before, working-class individuals are more likely to purchase junk food than to prepare good, nutritious plant-based cuisine from scratch. In today's fast-paced society, heat and eat vegan meals are therefore the need of the hour. For both domestic and foreign customers, Mister Veg offers a large selection of instant foods. They first started by offering flavor-infused vegan fake meats like butter chicken, Tawa chicken, and mutton curry for sale on their website. But they have now used modern technology to create the best Ready-to-Eat meals offered on the market.

These vegan meals can be gobbled up by just heating them for a short time in the microwave or on the stove thanks to the introduction of ready-to-eat meals by Mister Veg.

History of the brand

Jubilant Ingreviabacked Mister Veg Foods at the beginning of 2021 when they established a shareholder agreement to raise Rs. 4.25 crores. The money was intended to help them broaden their nationwide distribution network.The plant-based meat substitute start-up from Faridabad had earlier this year, unveiled its first location. The Faridabad location provided all of Mister Veg's vegan meat substitutes, including Pomfret, Afghani Chick'n, and Chick'n Tikka. Additionally, they were the first business in India to produce and market vegan fish substitutes.

Now in even under a year, Simarjeet Singh, the Founder Director & CEO of Mister Veg Foods is all set to scale her brand to new heights of success in the world of plant-based food.

Vast nutritious value and a general health boost

Everyone has the right to eat scrumptious, nutritious plant-based meals. And for individuals who lack the time to cook, ready-to-eat meals offer a healthful substitute. You will be pleased to know that these ready-to-eat plant-based meals are products that may be prepared in a matter of minutes. They are frequently referred to as instant vegan meals or plant-based convenience foods. The benefit they offer people is a means to relish a cruelty-free meal that is made restaurant-style and hygienically prepared. Furthermore, utilizing ready-to-eat vegan meals significantly enhances a person's general health.

The food's flavor and nutritional value are preserved using technology during its one-year shelf life. Patrons would be delighted to learn that the nutritional value of these products is more than or equal to meat and it's defined on each pack for your viewing convenience.

The variety of products you can expect

Mister Veg offers faux fish and mock meat made from plants and grains. They make ready-to-eat meals without preservatives and imitation meats using specialized technologies. A majority of their products are vegan and some are vegetarian. Major hotels and restaurants are excited to have these products on their menu, mainly because these all are chef-less products. Making them quick to heat and serve as the products are already cooked and packed in retort sterilized packing.

The best part is that they have more than a 12-month shelf life without any refrigeration or freezing! Moreover, Canadian Supermarkets also gearing up to give space to the amazing Mister Veg Plant-Based products.

Image source - Mister Veg

A sneak peek at the products in store

Right from the heat and eat a variety of Tawa Chickenless, Butter chickenless to Meatless Curry; they have simplified your meals. You can simply head to the store for some Mister Veg plant-based Chickenless Curry or Meatless Rara and heat it before you tuck in. The Chickenless Rara and Chickenless Biryani have been planned to be as tasty if not tastier than their meat-based counterparts. The best part is that dishes like their Meatless Shawramaare ready to cook, as are the Chickenless Afghani Tikka and Fishless pomfret. These let you whip up meals for your kids in a few minutes.

But our personal favorite would have to be the Chickenless Masala Tikka served up by this brand. Their vegan offerings in Fishless pomfret and Masala Curry, and Fishless pomfret and Creamy Gravy also have universal appeal.

Image source - Mister Veg

Facets of accessibility

Consumers can now look forward to ready-to-cook and ready-to-eat meals in Brampton Canada and the exciting new products will be distributed throughout Canada from their B2B and B2C channels. The renowned brand ensured that products were produced and dispatched on June 22 and reached during the mid of September in Canada. Their distribution channel partner in Canada for retort (Shelf Stable) products Simarjeet  Singh has already sold the Products by showing the samples before the shipments and the esteemed brand is now in talks for a big Shipment as early as possible.

What the future holds for the brand

Mister Veg has also entered an outlet model which was started with one in Faridabad in May '22. It multiplied to two on August 22 and now other 6 outlets are opening by next month in Delhi NCR offering delicious plant-based meat dishes. The best part is that these all are franchise models and the brand is soon bringing Frozen and Non Frozen products throughout India with stunning new packaging and reasonable prices without compromising on quality.

When you probe them about their future plans over the next 3 years, they explain that Mister Veg is opening 100+ outlets in Pan India and Mister Veg Plant Based meat Products will be on almost all retail marketplaces. This is in addition to their availability on online sites in frozen and nonfrozen product varieties. Furthermore, Mister Veg outlets and also their Frozen Products will be available overseas in most of the prominent countries around the globe.

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