Jennifer Aniston Launches Her Own Vegan Hair Care Line ‘Lolavie’, Shares Behind-The-Scenes Look

10th September, 2021

When you think of Jennifer Aniston who made it big as Rachel Green on FRIENDS, you can’t help but recall her iconic hair. The star of the hit '90s sitcom, has now launched her very own hair care brand. 

The actress recently revealed that her line was named LolaVie and shared a behind-the-scenes look at the brand on Instagram. Her line has reportedly been germinating for a "long time" as Aniston revealed all of her close friends have been busy testing her products. 

The Mystery behind the unique brand name

Jennifer revealed that her line was inspired by many of her friends who lovingly call her "Lola". So she thinks it represents confidence, fearlessness and empowerment. Interestingly, this line is Jennifer’s newfangled venture as a founder as well as creator. The woman that dons many hats has been overseeing the product development, marketing as well as creative direction.

"This project has been in the works for a long time and I'm so excited to finally be able to introduce it to you," said Aniston. "So much hard work from our incredible team went into making this line — and we're really proud to say it's been made without all the bad stuff."

Salient Features of Aniston’s Unique line

- Jennifer revealed that LovlaVie products are all vegan and devoid of parabens, silicone, sulfate, phthalates, gluten and cruelty. 

- The new product launching is the brand's Glossing Detangler. For the uninitiated, LolaVie's detangling spray is infused with plant-based ingredients. 

- Right from chia to safeguard hair from future damage, bamboo, which works as a thermal shield, lemon extract for glossy texture and a superfruit complex that has vegetable ceramides to help condition the tresses.

"Today LolaVie officially launched as a little idea from Jennifer Aniston that evolved into a line made to help your hair feel healthy and look effortless. Think of this spray as the best friend you call everyday (who always supports you and wants to see you become stronger over time)," the company stated.

The 52-year-old actress signed off by divulging, "Our very first product releases today, but there's so much more to come. In the meantime... Enjoy!!" 

Other than Jen, a wide list of celebrities have launched hair care brands such as Tracee Ellis Ross, Gabrielle Union-Wade and even Priyanka Chopra Jonas.

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