Katrina Kaif Launches an Exciting Range of Cruelty-Free and Vegan-Coloured Matte Kajals

June 8th 2023

It is widely accepted that implementing a vegan skincare practice is one way to ensure a more conscientious approach to full body care. Hence, while purchasing skincare, body wash, and hair care products, a lot of people covet cruelty-free labelling and avoid using anything that has been tested on animals. After all, vegan hair and skin care products are free of hazardous ingredients. They also reduce the chances of skin diseases such as rashes, asthma, eczema, acne, skin inflammation, and other skin illnesses. Perhaps that’s the reason why the new line of products launched by the ever-gorgeous Katrina Kaif have created such a stir in the markets.

© Kay Beauty

Kaif recently took to Instagram to announce the introduction of her game-changing 24-hour coloured matt kajals, micro blading pen, and brow tattoo liner. These products by Kay Beauty happen to be cruelty-free and vegan. Read on to know more about her new range.

© Kay Beauty

Fascinating features of the luxe products

The chamomile and ceramide-enriched kajals contain skin-soothing and calming effects that reduce inflammation, increase the health of skin cells, seal in moisture, and prevent dryness and irritation of the eyes. The microblading brow pen contains vitamin E, which protects and restores moisture to the skin. The brow tattoo liner also contains vitamin B5, which helps hair and skin health. This new collection of eye makeup, which is centered on the primary goal of inclusion for all genders and skin tones, will help customers be themselves and create their own personal #Eyedentitie. Products are loaded with skincare benefits, in keeping with the brand philosophy of #MakeupThatKares. The best part is that they are vegan. 

© Kay Beauty

Katrina shares her two cents on the exciting new line

“Eyes are the window to your soul, so why not dress them up in your own unique way? The new range will empower one to unleash their creativity and achieve a personal signature eye look that is a complete reflection of one’s personality, thus defining their own #Eyedentitie. Our products are cruelty-free and vegan, and we are excited to continue to create innovative products that cater to the needs of the modern consumer,” says the co-founder of Kay Beauty, Katrina Kaif.

If you are a makeup aficionado, then choosing vegan beauty products that never conduct experiments on animals and are cruelty-free is a great way to go. Furthermore, you can always consult with skin care specialists to learn about the finest vegan skincare regimens and products for your skin type, and prepare to live more beautifully!