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Kudos to Big Basket for spreading the cruelty-free word!
It's great to see more and more businesses turn ethical in their approach and philosophy. Big Basket, one of India's premier online grocery chains has just urged their customers to try and ditch meat and dairy products and go vegan. We all know that the vegan way of delicious and healthy cooking is a lifestyle that saves animals, enhances our health and helps protect our environment better. The more that influential brands like Big Basket endorse such a lifestyle, the faster it will gain traction within the masses.
With paradigm-shifting brands like Beyond Meat, Gardien and Tofurky causing pleasant shockwaves in the Western world, it's truly amazing to hear companies like Big Basket also being part of the Vegan movement which is moving forward with each passing day. Let us hope that after witnessing this incredible initiative by Big Basket, other popular Indian brands will also opt for ethical choices.
Big Basket have a running contest which is a 100% Vegan one and is something you must check out! Share your favourite Vegan recipe with them.
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