Livekindly Raises $335 Million, Becomes One Of The Three Highest Funded Plant-Based Food Companies

The plant-based food sector has seen some big investments in recent times, the latest being Eat Just's $200 million funding round.

Following this, LIVEKINDLY Collective, the company owning several plant-based brands such as LikeMeat and No Meat, has closed its latest investment round at $335 Million. It is now one of the three biggest plant-based food companies, in terms of funding. The investment was led by The Rise Fund, and its co-managing partner Steve Ellis has joined the board of directors of LIVEKINDLY. Rabobank Corporate Investments and S2G Ventures also joined the round.

The Collective recently turned one, and plans to expand to the American and Chinese markets with the money raised, along with exploring partnerships, acquisitions and investment opportunities.

The founders of LIVEKINDLY include big names such as the former president of Unilever North America Kees Kruythoff, Roger Lienhard, the founder of Blue Horizon, Jodi Monelle, the chief executive and founder of LIVEKINDLY Media, as well as Mick Van Ettinger and Aldo Uva, former employees of Unilever and Nestle respectively.

Plant-based food companies are garnering growing attention from investors, especially since 2020. Last year recorded the highest amount of investment in this industry, amounting to $2.1 billion. This popularity can be credited to rising ethical concerns about factory farming, public health concerns owing to the Covid-19 pandemic, as well as the urgent need for a sustainable food system.