Lotus Herbals Targets Upwards Of Rs. 100 Crore In Sales With New Clean Vegan Brand Lotus Botanicals

7 April 2021

The Covid-19 pandemic has certainly brought plant-based foods to the focus of the general public, but this is not the only sector which has witnessed a surge in demand since 2020. Even the beauty industry has witnessed consumer preference shifting from conventional cosmetics to natural and vegan products. 

Taking advantage of this market scenario, Indian brand Lotus Herbals launched a new vegan and clean beauty brand called Lotus Botanicals in March. The company is aiming to cross Rs. 100 crores with this premium brand in 2021, relying on the rise in demand for clean and safe cosmetics.

Nitin Passi, managing director, Lotus Herbals comments: “Lotus Botanicals is a clean beauty, botanical powerhouse that is pure, potent and truly transformative. It was conceptualised and curated after months of social listening and consumer interactions.”

The cruelty-free Lotus Botanicals uses traditional Indian ingredients in its products such as red onion and ginger root.

The Indian clean beauty sphere also includes other vegan brands such as Juicy Chemistry, which recently raised Rs. 46 crore in funding, and Vedaearth.