Luxury Fashion Brand Valentino To Go Fur-Free By 2022

21 May 2021

Valentino, the Italian luxury fashion label has announced that it will stop using fur in its clothes and accessories by 2022. The endeavor is part of its eco-drive initiative.

Valentino has a fur subsidiary called Valentino Polar. This will now be shut down, and the fashion house is looking to explore vegan-friendly and sustainable materials in the future.

“The fur-free stance is perfectly in line with the values of our company. We are moving full-steam ahead in the research for alternative materials in view of greater attention to the environment for the upcoming collections,” stated Jacopo Venturini, CEO, Valentino.

Designer labels have started adopting new practices in recent times. This year, French designer bag brand Hermes released a bag made with vegan mushroom leather.

Fur farming is also linked with public health risks. Hungary banned mink fur farming this year after a new strain of coronavirus was reported in fur farms in multiple countries.

Humane Society International/Italy Director Martina Pluda commented on Valentino's announcement:

"Valentino dropping fur is a major nail in the coffin for the cruel fur trade. Like so many other designers, Valentino knows that using fur makes brands look outdated and out of touch, and fur industry certification schemes are little more than the hollow PR spin of an industry that kills 100 million animals for fur a year.”