9th October, 2021

Now more than ever, India is seen as a place with a thriving market for plant-based products. Therefore, a premium chain of internet ice cream stores that can meet the rising need for plant-based ice cream, was the need of the hour. Hence Gelatica meets these needs by serving Keto based Ice creams, delicious Sorbets, premium Gelato, Vegan, as well as a spate of Sugar Free Ice creams. Read on to know more about this exciting brand.

A closer look at the history of this intriguing brand

The Concept of Gelatica came about in 2016, says the founder Mr Karthik, “I was looking to start a food business, and I tried some franchises but got rejected. Then decided to start our own ice-cream venture and immediately took off with a smaller machine, experimenting in house. This passion led me to kick start the business and gave me a chance to create more than 80 flavors in the initial days itself,” he elucidates.

Speaking of the challenges they faced when they first started off, the founder explains, “For someone who is completely new to the industry and to entrepreneurship, the journey was definitely not easy. Starting Gelatica from scratch, I had to go through multiple hardships like gaining knowledge, getting well versed with entrepreneurship and the new startup era. Then I shifted my focus to putting in all the learnt Theoretical Ice-cream science into work. Then came the time I attempted to monetize or bring in finances to make things work and visited almost all restaurants and cafes across Hyderabad to see if they would purchase my ice creams.”

How this home grown brand made its mark in the city of Hyderabad

When it started off, Gelatica was conceived as a B2B Brand, serving customized Ice creams to Popular Hoteliers & 5 Star Chains like Hyatt place Gachibowli, The Westin, The Park, Farzi cafe, and a few more premium places. With a line of low fat, vegan, clean label, and non-dairy ice creams, things were not at all easy; neither was it a bed of roses when Mr. Karthik Mangalampalli, founder of Gelatica, first started out. 

Nevertheless, despite rejection from people, banks for loans and huge competition, Mr. Karthik, the founder never gave up; rather he worked hard and came up with new and exciting flavors that the market had never seen before!

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Discover the exciting offerings by this unique brand

When creating the product line, Mr.Karthik thought why not start with something unique that is good for society and most importantly introduces a brand that’s reliable and well trusted.

The idea was to distance Gelatica from all existing adulteration or malpractices and yet serve the best ice-cream for the end users with 92% fat free and vegan friendly. In this process the founder devised the most unique flavors like Green Apple Vodka, Rum raisins and even mountain Dew. 

They also offer Til Laddo flavored Ice cream (a customized Vegan flavor produced, that not only standed out but was well accepted by customers). Some of their most prominent offerings are Vegan Ice creams that are Oat milk Based (which are said to be the first indian brand to release pure oat milk based Icecreams). They come in exciting flavours like Hot Chocolate Toffee chip and even Vegan Alphonso Mango.

Interesting facets that are a hallmark of Gellatica as a brand

As tradition goes, ice cream was usually made of animal products like milk and cream. However, that is not the case anymore. Today, exciting new options are offered in vegan ice cream that avoid use of animal-based ingredients, which makes it a 100 percent plant-based. So if you seek a guilt-free frozen dessert, then Gelatica is for you. Take a quick look at the unique facets of this growing brand.

- Gelatica is renowned for being a partial Dairy-Vegan brand with wide variants catering to the healthy Indian Society. 

- It is spread across 9 branches through Hyper local platforms like Swiggy & Zomato; Modern Retail Stores like Qmart, Planterium, Alt Mart and Vegan Cafes like E'woke that covers over 45-50 sub zones within the city. 

- Moreover, you would be pleased to learn that Gelatica is making its mark by accumulating a loyal customer base that is attracted & amused by its taste & texture bound within a detailed and definite packaging.

- They started with a 50/50 sq.ft kitchen and now we are spread across Hyd with 7 fully operated Kitchens serving the customer base almost for 18hrs a day. 

- They have successfully partnered with and customized Vegan Flavors to several Vegan Cafes, Bakeries across the city. 

- These ice creams are available in all the premium places in Hyderabad and about 35 best restaurants in India.  

Pearls of wisdom from the founders of Gelatica

“From the start till date there has been immense growth and expansion. We have 63% of market acceptance which means if 100 people buy our ice cream 63 people like it. So the repeat order rate is very high. Moreover, when asked about the quality we offer; with no doubt we can say that we don’t compromise on flavor, packaging, or anything as we are recognized as a premium brand with quality & trust,” attests Mr Karthik & Co Founder Priya.

One of the best factors about plant-based Hot Chocolate Toffee Chip and Alphonso Mango ice creams by Gelatica is that they won’t raise your levels of harmful cholesterol. Furthermore, these ice creams are even tastier than dairy ice creams and the oat milk based ice cream choices are thrilling to say the least! So bring home the delectable oat milk based Hot Chocolate Toffee Chip and Alphonso Mango ice creams by Gelatica for guilt-free snacking!

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