Metro Shoes Launches An Entire Range Of Vegan Shoes In Partnership With PETA India

5th June 2022

To honour World Environment Day (5 June), Metro Brands – one of the largest footwear and accessories specialty retailers in the country, renowned for its innovation and high-quality footwear – has partnered with People for the Ethical Treatment of Animals (PETA) India to launch its first-ever vegan-friendly shoe collection.

Metro Brands’ latest Tie-Dye Collection is made with modern, comfortable animal-free materials that are kinder to the planet.

 “Metro Brands is proud to offer consumers our latest range ‘Tie-Dye’ in high-quality animal-free materials,” says Metro Brands’ Ecommerce and Marketing President Alisha Malik. “Globally, a growing number of consumers have been choosing vegan shoes, and our focus on innovation, trends and customer service means we provide consumers options they want.”

 “With Metro Brands’ vegan Tie-Dye shoes, consumers can wear their ethics on their feet, while expressing their fun sense of style. What better way to show off that you’re a green animal lover than through fashionable vegan-friendly footwear?” says PETA India Chief Corporate Liaison Pooja Gupta.

 Metro Brands’ decision comes as Lingaya’s Vidyapeeth researchers predicted in 2021 that “once the pandemic is over people are going to move towards vegan and sustainable apparel brands in India”. 

The Times of India also recently reported, “Sustainable vegan leather is becoming a fashion fad.” A Credit Suisse Research Institute survey revealed Gen Z and millennial consumers in India are more likely to buy sustainable products.

 PETA India – whose motto reads, in part, that “animals are not ours to wear” and which opposes speciesism, a human-supremacist worldview – offers a “PETA-Approved Vegan” logo to help shoppers locate animal-friendly options.

You can find the vegan tie-dye collection here.

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