Mithila Palker Is Vegan Beauty Brand Plum’s First Brand Ambassador

Direct to consumer vegan & cruelty-free beauty brand Plum has signed Mithila Palker as their first-ever brand ambassador. With her girl-next-door image, Mithila provides a strong appeal to millennials. On her selection, Plum’s CEO and founder Shankar Prasad said 

“Plum is a youthful brand that resonates with the confident woman of today. So onboarding a millennial youth icon like Mithila Palkar seemed to be a natural fit. She reflects Plum’s values of being honest and real. Our association with her is a step towards strengthening the connection with our customers and reaching out to millions of more women who will emotionally associate with our brand and love using our products. We are confident that her voice will inspire them to be comfortable in their skincare and beauty choices and we couldn’t be more thrilled to have her as the face of Plum.”

Plum is one of the fastest-growing D2C brands in Indian online space and among the top brands on sites like Amazon, Flipkart, Nykaa, and Purplle. Winner of PETA India’s vegan fashion awards, the brand is available in over 250 Indian towns and cities, through 1900 assisted and unassisted retail outlets.

Mithila is working on Netflix film Tribhanga, directed by Renuka Shahane and featuring Tanvi Azmi and Kajol. Starting her career in 2014 the Marathi-born actress, rose to prominence through Nikhil Advani’s Katti Batti and Netflix’s Little Things.

“I’m really excited to be the face of a brand like Plum that believes in spreading so much goodness around the world. I deeply resonate with the philosophy of the brand and their unique approach towards creating products which are truly good for your skin. In Plum, I have found my partner, which provides an authentic, dependable, efficacious, and delightful experience in skincare. I am truly glad to be associated with them,” said Palkar on her contract with Plum.

It is promising to see a 100% vegan Indian brand like Plum that is not into the food industry growing in strength to sign celebrities as its ambassadors reminding us that veganism is not just a diet but an ethical position cutting across all aspects of our lives.

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