Moby Launches Vegan Lifestyle Brand; All Profits To Go Towards Animal Rights

Musician Moby is one of the most well-known vegan celebrities out there and has been an outspoken advocate for animal rights for over three decades.

Earlier this month, he got an “Animal Rights” tattoo on his arms to mark 32 years of being vegan. And now, he’s launched a lifestyle brand to offer people vegan alternatives and give back to animal rights organisations.

 

 

 

 

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As November is my 32 year vegan anniversary i thought i’d get a tattoo (well, technically 12 tattoos) to celebrate. I’m a vegan animal rights activist for many reasons, but ultimately because i believe at the core of my being that every animal has the right to live their own life, according to their own will. Thanks @thekatvond @highvoltagetat #veganforlife #animalrights

A post shared by moby x?x (@moby) on Nov 12, 2019 at 8:00am PST

Called Little Pine (which is also the name of his vegan restaurant in Los Angeles), the collection ranges from water bottles and art prints to water bottles and journals.

Says Moby, “ It’s the idea of winning people over throught attraction and not promotion. We don’t criticize people’s lifestyle choices. We just simply provide what we think is a really wonderful alternative.”

_{Image courtesy thehill.com} 

All the profits will be directed towards animal welfare, benefitting the Physicians Committee for Responsible Medicine, The Good Food Institute, Mercy for Animals, Direct Action Everywhere, Animal Equality and The Humane League.

_{*Feature image courtesy grammy.com}

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