Oat drink company Alt Co launches pan India across retail stores and baristas

15 November 2021

Owing to its high nutritional value and better taste, oat drinks are gaining popularity among ever-growing dairy alternatives. Increasing consumer awareness of oat drink and the rising popularity of veganism is expected to fuel the fast growth of the oat drink market in the next few years.

Of the companies already offering oat-based alternatives, Alt Co. stands out as a brand with a fresh mindset and potential to lead. With a mission to provide easily accessible, affordable, high-quality healthy options Alt Co. is already on a path to outshine the plant-based alt-dairy sector in India. Led by millennials, the brand envisions a conscious global shift in consumer patterns to more compassionate, sustainable, cruelty-free, and guilt-free alternatives.

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THE PRODUCTS

Alt Co. offers sustainable plant-based alternatives such as oat drinks, yogurts, and ice creams, etc. without compromising on taste or quality. Made with high-quality oat grains, Alt Co.’s oat drink is smooth in texture, low in fat content, and packaged carefully to reach the end consumer fresh and fit. Its neutral taste helps in maintaining the flavor of the underlying beverage intact so you can use it in your morning coffee, tea or even to liven up your cereal.

Alt Co.’s oat drink comes in a pack of three 1Ltr. boxes at an MRP of 799 or a pack of six at an MRP of 1599. The oat drink will be available across all online and offline mediums like Amazon, FoodHall, Natures Basket, etc. Talking about their future plans Rohit Kalro, Chief Marketing Officer at Alt.Co says “We are already working with some of the leading brands in the country to set up essential supply-chain components not yet introduced here. We are definitely launching many more products in the coming years!”

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THE BRAND

Alt Co. is the main oat drink supplier to many established coffee chains in India. On their choice of oat drink from a plethora of plant-based dairy alternatives, Kalro said “Oats are tastier than other alternatives in the market. As an ingredient, they blend really well while making different beverages. Although relatively new in India, the popularity of oats has already surpassed that of almonds and soybeans in Europe and the US. We see this trend growing in India in the coming years & want to be at its forefront.” Alt Co.’s ethical innovations, the standard of quality, and consumer focus is setting the bar high for the entire plant-based sector. Keeping sustainability at its core, Alt Co. helps its customers take the essential green leap while building a long-lasting ecosystem of ethical consumers and suppliers.

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THE VF TESTIMONY

On trying Alt Co.’s oat drink, the VeganFirst team was thrilled to see their expectations in terms of taste, texture, and usability exceeded by miles. In the words of our founder, Palak Mehta (and now Alt Co.’s fan) said “With such smoothness and taste this dairy replacement can be used in beverages, cereals, or even in desserts. Alt Co. has just opened the lid far and wide on possibilities of what you can do with such a tasty drink. It will not only make vegans happy but enable the fence-sitters and even the hard-core skeptics to make the ethical choice very easily”.
 

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Having such a quality product from a brand driven by ethical values and powered by passionate founders, it is hardly a surprise to see Alt Co. already positioned to be one of the market leaders in the segment. 

* Image source: Alt Co