Pilk Launches Dairy Alternative With Oats, Cowpeas And Mung Beans Which Doesn't Curdle

It was the year 1918 when Mahatma Gandhi was forced to give up on his abstinence from milk and take up goat’s milk - “I sought the help of the doctors, vaidyas, and scientists whom I knew, to recommend a substitute for milk. Some suggested mung water, some mowhra oil, some almond-milk. I wore out my body in experimenting on these, but nothing could help me to leave the sickbed.” – says Gandhi in his autobiography My Experiments with Truth.

Fast forward to 2022 and we have an amazing plethora of substitute mylks catering to taste, nutrition, sustainability in proportions suitable for diverse consumer profiles. Veganism has caught momentum all over the world and India is not behind in any way. Purists have a few options such as soya mylk, almond mylk, rice mylk, and even the humble coconut mylk which has been used in traditional Indian dishes long before the advent of veganism.

Innovation, however, has no boundaries. Hybrid plant-based mylks open a whole world of options. PILK has raised the bar with its latest launch.

The unique combination of oats, cowpeas, and mung beans gave Pilk good nutrition value, an amazing taste, and a creamy texture. Unflavoured Pilk has been launched on January 31st with more variations expected soon.

PILK is available at Rs. 49 per 200 ml pack

Free from soy, nuts, and gluten the mylk is fortified with calcium, vitamin A, D, and B12, Pilk works well with tea & coffee, and other culinary uses. Drink it directly, chill it, boil it, cook it, bake it, froth or foam it! Pilk has achieved all of this with 100% natural ingredients, no artificial flavors, colors, or added sugars.

PILK founders Abhishek Kumar on left and Kanishk Gupta on right

The Backstory

Kanishk Gupta a software engineer and Abhishek Kumar a mechanical engineer living in Bengaluru happened to watch the world-famous documentary “The Game Changers” together. They were struck by the impact of plant-based lifestyles on elite athletes in a range of sports.

Youngblood got into action, replacing animal products one by one and researching for more options. As is the case with many a new vegan, dairy - especially in beverages like tea and coffee – posed an obstacle in their plant-based journey. Options in the market at the time did not check all the boxes for them.

“Dairy has been such an important part of our daily diet, be it tea, coffee, curd, paneer, etc. and a lot of dairy alternate products in the Indian market were quite costly, bad in taste & texture and lack usability. This gave us an idea to create something which can truly replicate dairy in everything, be it taste, nutrition, usability, and that too at an affordable cost,” says Abhishek.

Kanishk and Abhishek were no average technologists. Rolling their engineering sleeves up, they quickly put on the hats of a nutritionist, a scientist, and an entrepreneur all at the same time. After tedious research of 10 months with help from external food-labs was born an alt-mylk they named “Pilk”.

VF Testimony

VeganFirst could not hide their excitement having tasted of PILK firsthand. Even after boiling thoroughly for making what is a typical “desi chai”, PILK remained intact in its texture and taste.

"I have tasted and tested plant-based mylks across many countries including international brands and homegrown alternatives. To see a plant-based mylk pass through the agni-pariksha(trial by fire) of hard-boiling without even a hint of curdling or splitting is quite an achievement" says Tejas at VeganFirst.

With such resistance to boiling and with all the nutrition including new moong beans, PILK has brought a meaningful innovation to alt-mylks. We tried raw PILK, boiled PILK, chilled PILK, in tea, in coffee, with cocoa, without cocoa whichever way we could think to break it down. Sustaining every challenge PILK stood high and strong like the plants it was made from.  

Sprout of today, tree of tomorrow

We are lucky to be born in independent India where innovators like Kanishk and Abhishek can provide us with products like Pilk a luxury that greats like Gandhi did not have. PILK may have only sprouted recently but growing awareness of Veganism means PILK will soon be a giant tree in the plant-based game. 

To try out PILK for your favorite breakfast or beverage, order here: www.pilk.in

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