Food

Piperleaf Introduces Plant Based Egg Alternative Eggishh

  • Satyasree Rajee
  • 1304

06 December 2021

 

Piperleaf, a 100% plant-based food company, is back with a revolutionary product to further its mission of making plant-based foods more accessible to everyone - this time with their unique addition which is almost unheard of in India - Eggishh - Plant-Based Egg Alternative.

 

With Eggishh, they do not just intend to provide a protein alternative to those following a vegan lifestyle but to everyone who wants to consciously replace regular eggs which are high in cholesterol with alternatives such as Eggishh which is free from cholesterol, reduces your carbon footprint and is manufactured in a manner which is both environment-friendly and cruelty-free. 

These vegan eggs are legume-based and are also gluten-free, soy-free and do not contain any artificial preservatives. Team Piperleaf comprising of competent food- technologists with years of expertise have put in a year of research, experimenting and testing to make sure that Eggishh not only replicates the taste of eggs but provides you the whole experience, right from the smell, the texture, the way it's cooked to even nutrition! And guess what, it's healthier than an egg as it has high protein and fibre and no cholesterol. It's a win- win as you'll have all the good qualities of an egg and none of its bad qualities in Eggishh.

 

You can use it to make a wide number of dishes that you cook using regular eggs including scrambled eggs, omelettes, and even French Toast. The objective was to create an alternative which is more stable, easier to cook, better in taste, long-lasting and even affordable. This is why they put in a year of research to come up with an impeccable premix format than the usual liquid which increases its shelf life and makes it more convenient to use.

The founder of Piperleaf, Anshul Agarwal remarked,  " Per capita consumption of eggs in India is 81 a year. The consumption of meat on the other hand, is comparatively lower at 4.5 kg per capita per year.” Even with this data available, it is evident to everyone in the plant-based community that the mock meat industry is gaining more popularity and growing faster.

Manycompanies wanted to fill the gap in the Indian vegan meat industry but hardly any were working on an egg alternative. This is where Piperleaf steps in. India's domestic egg production is around 100 billion annually and we want to be the change that is needed today. 

Piperleaf aims at catering to people with all kinds of diet such as non-vegetarians, lacto-ovo vegetarians,vegans etc. To help them move to a plant-based diet which provides them with food they are accustomed to and love. We believe Eggishh can be a part of your daily diet and will slowly allow you to eliminate eggs from your plate altogether."

  The company also conducted a tasting session in November in Gurgaon and has received a flood of positive feedback from vegans and non-vegans alike. Not only did the customers love the taste, they were in awe of how similar Eggishh is to a regular egg. Even with the creation of Eggishh, Piperleaf still believes there is a long way to go to make Alt Protein more accessible to all. They are in talks with QSRs across metro cities to be able to make their product available through HoReCa channel and are also planning to expand internationally by early 2023.

They are proud to announce that this world vegan month, they are launching this egg-ceptional product in the Indian Market through their website and will ensure that it is available through multiple e-commerce channels in the near future to make alternative protein options more accessible to all those who want it.

Check out their website to get your hands on Eggishh and enjoy your plant-based breakfast guilt-free.

 

AUTHOR

Satyasree Rajeeth

A senior writer and content strategist at Vegan First, Satya is an animal lover, who loves to travel. Her bag always has an eco-friendly cutlery kit. She also illustrates and loves Parupu Rasam.

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