PLUM Launches a Brand New Range of Age-Specialist Skin Care

Most dermatologists and skin care experts preach that late-20s is the ideal time to start investing in quality skin care essentials to protect the skin from premature ageing. But with thousands of available skin care products in the market, looking for the right product for your skin concern gets daunting, especially when you’re using your Jedi powers to filter out animal-derived ingredients like glycerine, collagen, keratin, milk protein and more every time you shop.

Most vegan beauty and skin care enthusiasts in India are already aware of and thankful for PLUM— a vegan, cruelty-free and PETA certified brand making high-quality grooming essentials. What’s truly convenient for conscious consumers is that all their products are free from parabens and phthalates, meaning no nasties and only goodness!

PLUM has now launched their latest skincare range called 'Bright Years'- a new line of 'age-specialist' products. While ageing is inevitable, skin problems related to ageing can be delayed or prevented with proper caring. PLUM’s new range focuses on effective cell renewal by using beneficial ingredients like AHAs, concentrated plant extracts, rich anti-oxidants, natural actives and more.

1. Bright Years Cell Renewal Serum

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A little bit of power-packed serum goes a long way in keeping your skin hydrated, healthy and taut. This serum is designed to give your skin a concentrated dose of extracts that accelerate stem cell renewal from within, thereby reducing signs of ageing like pigmentation, wrinkles, fine lines and dark spots with regular use.

2. Bright Years All-Day Defence Cream SPF 45 PA+++

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Don’t you just hate it when your SPF has you looking like a white walker? Well, you can wave goodbye to the much-dreaded white cast with this effective day cream that blocks out harmful UVA and UVB rays. It hydrates and nourishes your skin with rich antioxidants keeping it supple and vibrant all day long.

3. Bright Years Restorative Overnight Crème

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A high-quality overnight crème can enhance your skin’s natural repair process and promote the production of collagen with active ingredients. This one is designed to rejuvenate your skin through cell renewal and provide intensive hydration with the help of AHA’s and aloe juice resulting in radiant complexion and even skin texture.

4. Bright Years Under-Eye Recovery Gel

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Under-eye care is a must if you’re someone who is exposed to the sun or digital screens most of your day. This under-eye recovery gel by PLUM contains plant stem cells, essential oil derivatives, and natural actives that work on the delicate eye area to reduce dark circles, sagging, and fine lines while keeping the tender skin extremely hydrated.

Learn more about PLUM's new range HERE.

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