BREAKING - Beyond Meat Launches in India, Available At Multiple Stores

11th April 2021

Beyond Meat, the alternate protein brand that has been paving the way since its beginnings in Los Angeles in 2009, is coming to India! Tiffany Foods, a subsidiary of Allana Group of Companies-one of the largesst exporter of processed foods and agro commodities, will be bringing their plant-based burgers and sausages to India very soon.

After their launch at the supermarkets across the USA, they announced a strategic tie-up with McDonalds and Yum! Brands (Pizza Hut, Taco Bell, KFC) to be featured on their menu across 50,000 outlets globally. They also just announced the launch of a new production facility in China, the first in Asia, to develop plant-based pork alternatives.

Starting Tuesday, 13th April 2021 Beyond Burger and Beyond Sausages will be available in Mumbai, Delhi and Bangalore across select retailers in India. Initially Tiffany Foods plans their launch through the popular ecommerce store Urban Platter. FoodHall, Nature's Basket are some of the retail partners are in the pipeline too.

Chirag Kenia, the Founder of Urban Platter shares, "The availability of Beyond Meat fit's perfectly into our mission of bringing diverse variety of sustainable, plant based products to Indian consumer. We're excited to see how our customers enjoy these products alongside our other offerings."

This is exciting news for the alternate protein ecosystem in India. Beyond Meat will be up against home-grown alternate meat brands like Veggie Champ, Mister Veg, Vezlay and Good Dot here in India.