Rashmika Mandanna Becomes Investor And Brand Ambassador For A Vegan Beauty Brand

28th June, 2022

Those of us who insist on opting for Vegan beauty and personal care products in India, know and love Plum as a cruelty-free brand of personal care products. The beloved brand that was incepted in 2013 by Shankar Prasad, an IIT-ISB Alum, Plum has evolved to become a widely coveted beauty brand today. And in heartening news, a Plum spokesperson on Thursday announced that venerated actress Rashmika Mandanna of 'Pushpa: The Rise' fame has been onboarded as an investor and brand ambassador at Plum.

It comes as no surprise for the young actress has made a name for herself in the industry in a span of a few years. Rashmika has also amassed a wide fan base across India, which is one of the reasons why the actress has focussed on her entrepreneurial journey along with her acting career.

MANDANNA'S VIEW ON TURNING INVESTOR

Speaking of the exciting news, Mandanna added, “Plum has been one of my favorite brands – it does what it says. I look forward to representing and also coming on board as an investor, supporting a brand that is passionate about adding real goodness to the world we live in. Plum creates products which our skincare really needs right now – with our fast-paced lives and exposure to sun and pollution.”

THE IDEA BEHIND PLUM’S INTRIGUING ANNOUNCEMENT

Reports reveal that the brand Plum is looking at augmenting its annual recurring revenue (ARR) for the next year, with Rashmika's pan-India presence. Sharing his thoughts Shankar Prasad, CEO and founder, Plum, said about the subject, “We have Mandanna on board as we look forward to reinforcing our brand connect with consumers. She is a popular youth icon and fits very well with the brand ethos of Plum, with her real, approachable persona. This partnership is an important milestone as we continue to build Plum into a lovable brand that stands for keeping things clean, real and good.”

Moreover, this partnership between the leading actress and the cruelty-free beauty and personal care brand shall herald exciting tidings in the near future. Her association with the brand is sure to solidify Plum’s presence in the hearts of consumers and open up new pathways for customer acquisition. The collaboration is said to open up millennial audiences to using Plum products in India.

MORE ABOUT THE FASCINATING BRAND

Since its foundation in 2013, Plum has grown to offer products in skincare, haircare, personal care, and makeup. Furthermore, the brand has a respectable reach in over 250 Indian towns and cities with 1,000 assisted outlets and 10,000 unassisted outlets. Rashmika’s investment happened after a $35 million funding round by A91 Partners earlier this year.

Plum is now in the process of growing its ever-increasing online presence and offline footprint.

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