Rimmel London kicks off 2023 by introducing clean, vegan products in their Kind and Free line

January 8th, 2023

Consumers today are conscious of the ingredients in the items they use and feel a connection to them. This has forced companies to produce and advertise their products with a strong focus on the needs of the consumer. This is especially true in the cutthroat cosmetics industry, where building long-term relationships with customers is prioritised over just selling them one-off products. Luckily the soaring demand for vegan makeup has compelled new brands to offer consumers cruelty-free cosmetics. For the uninitiated, makeup
that is vegan or cruelty-free has not been tested on animals and does not contain any components sourced from animals.

This provides us, as customers, peace of mind knowing that no animals were injured during the process and that our decisions help make the world a safer place for animals. And 2023 will see precisely this with the debut of clean, vegan products from Rimmel London.

Image Source: Rimmel London

The brilliance of vegan cosmetics

For those who are unaware, the human body's largest organ is the skin. As a result, you must be extremely careful about what you apply to it. The liver and kidneys filter out the toxins and chemicals we consume before they have a chance to cause any harm. However, as our skin is an open window, any damaging chemicals that are put to it are immediately absorbed and circulated throughout our bloodstream, harming our bodies.

Vegan cosmetics are said to be a more wholesome type of beauty products because the ingredients are taken from plants. The richest source of the vitamins, minerals, and antioxidants needed to support skin that appears healthier is found in plants.

Image Source: Rimmel London

New additions to their Kind & Free line

Due to an overexposure to daily product introductions and a culture of excessive consumption, cosmetic consumers are constantly experimenting with new brands and products. These consumers are primarily drawn to products that promise being vegan, natural, and safe ingredients, and the general company impression. The rising demand for ethical makeup has ensured that brands have reached a new horizon in vegan cosmetics. And the newly CFI Certified beauty company has expanded its Kind & Free line for the new year and introduced a number of new products. Two mascaras, an Eye Definer, and a Brow Definer are among the latest products from Rimmel London.

Image Source: Rimmel London

The following items are what customers can anticipate from the brand:

1. A makeup pencil with a super-rich, high colour impact to rapidly define and enhance eyes is the Kind & Free Clean Eye Definer. Its packaging is constructed from wood that has received Forest Stewardship Council (FSC) certification and its clean skin care solution is 100% vegan.

2. Kind & Free Brow Definer is a multipurpose cosmetic pencil with a precise 1.7mm ultra-fine tip for hair-like strokes and a spoolie brush for smooth, broad blending. It has a colour that is natural;

3. Durable Finish Luminous, long-lasting lipstick with a shimmery finish. The buildable soft-glow cosmetics colours have a special blend that glides on smoothly for simple application. It has castor oil and conditioners that resemble balms to keep lips moisturised;

4. Scandaleyes Volume On Demand Mascara: This mascara helps to give eyelashes a volume that can be adjusted. It is a pure, vegan formula that applies easily and clump-proof to lashes and lasts all day without smudging or flaking.

5. An eyelash mascara with a clean, vegan formula for clump-proof application and up to 24 hours of wear is called Scandaleyes Reloaded Mascara. It offers thicker, longer, and fuller lashes that are heat, sweat, humidity, and smudge resistant.

If the cost of vegan cosmetics is too expensive, consumers may be reluctant to adopt them. But the fact of the matter is that the price of vegan cosmetics is now competitive with that of other goods available. There's no reason why you shouldn't make the change as you have hardly anything to lose and everything to gain. The new introductions from Rimmel London are accessible in all spaces where the company's current products are sold.