The Hottest Vegan News from Around the World

This week seems to have seen a burst of news stories related to Veganism and Animal-rights. We've covered the top stories in short for you, read on.

VEGAN ATHLETE TO CONDUCT CUBE OF TRUTH ACTIVISM ON MT. EVEREST

David Ramsden, a Vegan athlete of over 10 years has announced that he will be running the Barcelona marathon later this march, before heading all the way to Mt. Everest to conduct Cube of Truth style activism there. 

Image courtesy. Plant Based News.

In an interview with PBN, Ramsden said that  "We're doing the cube on Everest for two reasons. First, because the mountain is extremely busy and full of people so we can expose the cruel animal agriculture industry to a large audience and show that no matter where we are, whatever the struggle, we will fight for animal liberation. Secondly, the Cube of Truth is one of the most effective forms of activism, as it allows people to approach the activists at their own pace and in their own time, we hope that on the mountain we'll find a lot of open-minded people that are interested in what we have to say."

We wish the very best for David and hope to hear his success stories soon.

OLYMPIC ATHLETES TO STAR IN A DITCH-DAIRY ADVERTISEMENT AT ONGOING WINTER OLYMPICS

The 2018 Winter Olympics Closing Ceremony will display a major advertisement featuring 5 Athletes who are going to spread awareness on dairy and urging fans and athletes alike to ditch it. This is part of the 'Switch4Good' campaign which is out to prove that more people than ever are dropping dairy in favor of a healthier plant-based diet. 

Image Courtesy. Switch4Good.

The Athletes include 1) Dotsie Bausch, a silver-medal cyclist. 2) Malchi Davis, Sprinter. 3) Kara Land, former Football player. 4) Seba Johnson, Skier and 5) Kendrick Farris, weightlifter.

In an interview with Magazine Adweek, Bausch described that “My physical body became like a machine,”.  This advertisement is sure to cause massive change in the eyes of plant-based diet skeptics.

NEW PARADIGM-SHIFTING STARTUP TO INVEST MILLIONS IN PLANT-MILKS

Ryan Pandya and Perumal Gandhi of Indian heritage have co-founded a Berkeley-based startup called Perfect Day and the duo have announced their plans of investing $24.7 Million Dollars into plant-based milk. 

Image Courtesy. Bizjournals.

A major investor of their startup, Jeremy Coller, from the UK, said "In the milk market, plant-based products, such as soy, rice, and almond milk have grown to command 10% of the overall dairy market, while animal-based dairy products have stagnated. That demonstrates the growth potential for the likes of Perfect Day and the 'sustainable protein' sector as a whole."

According to Forbes' report on the startup, we hear that Perfect Day uses gene sequencing and 3D printing to create dairy proteins without using a single cow. Yeast and age-old fermentation techniques ensure that Perfect Day can replicate the very same dairy proteins (casein and whey) that is present in Cow's milk. Now, this is futuristic alright! 

ACTOR KEVIN SMITH CONSIDERS GOING VEGAN AFTER A HEART ATTACK

American filmmaker, actor and comic book writer Kevin Smith had suffered a heart attack earlier this week. He uploaded a picture of him after recovery from his hospital bed and gave a lengthy testimony including several resolutions. One of them happened to be that he now needed to start eating and living healthier and feels it might be the time to Go Vegan. 

Image courtesy. Instagram @thatkevinsmith.

Smith said. “This is all a part of my mythology now, and I’m sure I’ll be facing some lifestyle changes (maybe it’s time to go vegan).”

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