Tyson Foods Expands Plant-Based Alternative Range, Raised & Rooted™

  • Rithika Ramesh
  • 24546

The largest producer of animal meat, Tyson Foods has expanded their range of fully plant-based meat alternatives in USA. The range now includes burger patties, bratwurst and Italian sausages as part of the offering in their plant-based brand Raised & Rooted™.

 

This is Tyson’s second innings with the Raised & Rooted™ brand. Their earlier attempt was to make hybrid products with animal ingredients in them. These were phased out in 2020 and now Tyson is making fully plant-based alternatives.

 

Summer Grilling Made Healthier

Timed perfectly for the impending summer when people fire out their grills, Tyson is aiming to satisfy the Americans who are looking for healthier options.

 

“Our products are plants made meatier, and deliver the same delicious flavors, in a better-for-you alternative,” said David Ervin, vice president of marketing, Raised & Rooted™. “We are excited to provide people with satisfying alternative protein options perfect for any occasion.”

 

The plant protein options are made from pea protein, and are soy free with 17g – 21g of protein per serving and also have 75% less saturated fat than the animal protein options.

 

“We are excited about the momentum we’ve built over the past year, fueled by our growth at retail, and our ability to continue to meet consumer’s demands,” added Ervin. “Raised & Rooted was created to provide plant-based options for everyone, and our new products are the next step toward meeting that goal while remaining steadfast to our commitment to providing great tasting alternative options.”

 

The new options by Raised & Rooted™ will be available all across the USA and will be competitively priced between $4.99 and $7.99.

AUTHOR

Rithika Ramesh

Managing Editor at VeganFirst.com with previous experiences in film-making, writing and vegan baking. She is a long-time vegan and a habitual researcher.

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