Vegan Gulab Jamun Premix, Mysore Pak and More in This Raksha Bandhan Gift Hamper!

Raksha Bandhan or Rakhi  is an Indian festival on which, traditionally, a sister ties a sacred thread or amulet called 'Rakhi' on her brother’s wrist and he promises to protect her. With time, there have been many improvisations but the spirit of Rakhi still remains about celebrating care, love and protection for our siblings. 

It’s a festival where we spend quality time with our family and cousins, exchanging gifts, preparing our favourite foods and Indian festivals are really big on sweets like barfi, laddoos, gulab jamun, rasgulla.  In fact, we won’t be exaggerating when we say that our festivals are incomplete without our beloved mithaais, won’t you agree?

But unfortunately, many of these Indian sweets typically use ‘khoya’ or ‘mawa’, which is a type of dried and condensed animal milk, and is not fit for consumption by vegans, the health conscious or people leading a dairy-free life.

"Have just a bite, for the sake of the festival” or “Come on, don’t be so fussy, now”. It mostly gets tricky and/or annoying when our aunts and uncles ask us to compromise, right?

While some sweets like Kaju Katli are generally vegan-friendly but it's always a struggle to be sure. Well, the wait is now over because. . .
 

THE ALL-IN-ONE, VEGAN RAKSHA BANDHAN HAMPER IS HERE WITH A SWEET DEAL FOR OUR READERS

BUY HERE

This Rakhi is already going to be restricted due to the whole coronavirus situation and probably not as much fun. Let's make it better by adding a dash of vegan sweetness and guilt-free indulgence – at the same or lesser price as non-vegan sweets, the same (actually, better) taste and quality and without compromising on health. This is the motto of ‘Vijay Sweets’ who has come up with an all-in-one raksha bandhan hamper that contains:

1. A Rakhi
2. A 3.5 X 2 Inch custom Raksha Bandhan Card
3. Kumkum
3. 250 grams of their well-known, much-loved, melt-in-the-mouth vegan mysore pak
4. 250 grams of their bestselling Cashew Mixture
5. aaaand... also a newly-launched product – a vegan gulab jamun premix (100 grams)! 

You really don’t need to step out of your house because all this awesomeness will be nicely arranged in a basket and be delivered to your doorstep. To ensure timely delivery for Rakhi, please order before 27 July 2020 HERE. And  it’ll cost you just Rs. 600 (shipping inclusive)

Psst, listen, since you are here reading this article, we have a special surprise for you: Apply Code ‘VEGANFIRST’ during checkout for 5% discount on the entire cart*

You can drop your thanks in the comments and by sharing this sweet deal with your friends and family. The spirit of rakhi is all about sharing (is caring), right?

NEW LAUNCH: PRESENTING VEGAN GULAB JAMUN – TASTES JUST LIKE THE TRADITIONAL ONE!

BUY HERE
 

Gulab Jamun needs no introduction. It is a fried ball of ‘khoya’, soaked in sugar syrup and is loved, not just by Indians but by people outside the country as well. Many people tried but couldn’t really make a vegan version that could be commercially sold pan-India and in all honesty, also compare to the animal milk-based version but Vijay Sweets seems to have accomplished this feat after a lot of r&d and trials and errors. They have recently launched a dairy-free version of this classic Indian delicacy and words of praise have already started pouring!
All one needs to do is, add water to the premix to make the dough and be done in a couple more quick steps!

BUY HERE

The owner, Aravindan, of Coimbatore-based Vijay Sweets, says,

“As an entrepreneur, I constantly like to experiment with new products – however there have been certain restrictions such as making a product shelf stable, keeping the price of the product reasonable, bringing out alternatives that give a tough competition to the non-vegan version, remaining a small business while competing with the big brands.”

Traditionally, both Mysore Pak and Gulab Jamun are non-vegan. But the wonderful people at Vijay Sweets have worked hard at acing both the recipes and have received rave reviews for them from everyone – vegan or not.

Melt-in-the-mouth Vegan Mysore Pak

BUY HERE

It is a very popular Indian sweet, especially in south India, and is traditionally made with milk and ghee. Having tasted the vegan version of Mysore Pak by Vijay sweets, we promise that you won’t miss the ghee-laden version and like us, might just fall in love with the plant-based version even more. Is that even possible, you ask? Well, someone has actually written a song about this dairy-free and vegan Mysore Pak – no kidding!
Can you resist? We certainly can’t!
 

Wait, I Want a No-Sugar, No-Oil Version

For people who like the best of both worlds, the sweets can be customised for sugar levels and oil choices. Additionally, they have no additives and preservatives. So staying true to their motto, Vijay Sweets delivers not just on taste and price, but on health and quality too. And not forgetting, that no animals were harmed in the preparation of these sweets, making it guilt-free at multiple levels!

You can easily surprise your dadis and nanis (or anyone, really!) with all their pre-made mithais or quickly DIY your very own gulab jamun . Tell them that all the deliciousness is vegan, later. Haha!

Little about Vijay Sweets from the owner, Aravindan:

Vijay Sweets started as a family business. My family had been selling traditional South Indian sweets and snacks which included dairy based sweets for over 30 years.
I had always been an animal lover. During my college days I used to volunteer for an NGO called Humane Animal Society (HAS) and help in rescue of injured animals. At one point of time, I thought that I was being a hypocrite by saving few animals and harming few, that’s when I made the connection and my vegan journey started.
After my masters, I started working for a corporate in Bangalore. I realised there were hardly any alternatives to what I loved eating and I just decided to quit my job and take up my family business. However, I was convinced that I would not sell any non-vegan products because I wanted to follow my ethics. 
Initially when I expressed my idea of changing the business into a completely vegan business, my parents were a little sceptical, but they never said no. Then I started to experiment on how to retain the taste and quality of sweets without dairy. It was a tough one but we’re getting there. 

*valid until 1 August 2020.