Vegan Pet Food From Shark Tank Fame Debuts In India

Could eating clean be great for dogs too? One marvels at the possibilities when you see the CEO of Wild Earth pet food scoop into the dog food himself.

"If the food is not clean and nutritious enough for me to eat, why should I give it to my dog?" he adds.

Tie-Up and Expansion in India

This vision and conviction is what got him noticed when Ryan Bethencourt pitched his venture infront of the critically acclaimed award winning reality show - The Shark Tank. The idea for Wild Earth was pitched by Ryan Bethencourt on Shark Tank in 2019. The initial investment offer of $550,000 was pitched to the sharks for 5% equity. Mark Cuban, one of the investors of the show, saw the potential in the vegan pet food idea and chose to invest in it for 10% equity.

Wild Earth is a vegan dog food brand that offers clean and healthy plant-based pet food. It has made a debut in the Indian market in 2020 with one of the largest chains of pet stores – Heads Up For Tails. 

Major dog food brands which rely on meat do not provide the right nutrition needed by dogs. The excess of meat present in pet food is not considered healthy, as most times the production process involves practices which are harmful for both your pet and the environment. Wild Earth is a sustainable, environmentally friendly dog food brand. The endeavor was an attempt to reduce the carbon footprint of the pet food industry.

The recipe for Wild Earth dog food is created by a vet and uses sustainably-sourced, plant-based ingredients. It contains no added hormones or antibiotics. The brand has also offers dog supplements including Hip & Joint, Digestion & Immunity, and Skin & Coat.

Image Courtesy: Wild Earth