Virat Kohli & Anushka Sharma Join Plant-Based Brand Blue Tribe As Investors And Brand Ambassadors

Virat Kohli and Anushka Sharma are now investors and brand ambassadors of homegrown plant-based meat brand Blue Tribe. The bolly-ket couple has been off meat for several years and has confessed to doing so for animals as well as for the planet in this new short video.

Founded with the help of Good Food Institute India, Blue Tribe offers healthy and cruelty-free plant-based alternatives to meat without compromising the taste or texture. Advancements in plant-based meat technology have helped the likes of Blue Tribe with making next-gen “smart proteins” with a tiny fraction of natural resources like land, water, and energy along with reduced greenhouse gas emissions compared to their traditional fleshy counterparts. 

Speaking about what propelled her to take this initiative, Anushka Sharma said,

Virat and I have always been animal lovers. It's been years since we decided to adopt a meat-free lifestyle. The collaboration with Blue Tribe is a step to tell people how they can be more conscious and leave less impact on the planet by switching to a plant-based diet. We hope that more people would like to understand the need for it and thus, help the planet and the life in it.

With an elite athlete like Virat abstaining from meat busts the protein myths for the umpteenth time. He was open about his concerns about meat’s environmental impact and how one can live a conscious lifestyle without compromising on taste.

"At the end of the day, I'm a foodie too. I want to enjoy the kind of food I love without leaving a huge carbon footprint. I know a lot of people feel the same way. This is why I believe, if we can have a lower dependence on meat, without short changing our taste buds, there is potential for a planet-changing impact. This is where Blue Tribe is proving to be a gamechanger, striking a perfect balance between food that's really tasty AND good for the planet." - Virat Kohli.

Veganism and the plant-based sector take a fresh leap with the support of Virushka.

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