World's Largest Meat Processing Company Opens Vegan Food Tech Hub

Brazilian company JBS – which happens to be the world’s largest meat processor – has opened an innovation centre for plant-based foods in the country. The advanced food technology hub, named the Incredible Lab, is managed by JBS’ Seara Alimentos arm and will produce plant-based food for the global market.

The lab brings together experts in science, technology, gastronomy and consumer trends with a mission to become a global leader in the plant-based meat space. They’ve already created Biomolecule 1, a product that has a similar taste and texture to meat.

In an interview with Food Navigator Latam, Seara Alimentos president Joanita Karoleski said, “ The world is constantly changing. Today there is a new way for everything and with food it’s no different. The search for vegetable proteins is a reality and we want to be leaders in the segment."

Last year, Seara Alimentos launched it’s first plant-based offering, the Incredible Burger, made from a combination of soy, beets, wheat, garlic and onions. More recently, they announced that they would be scaling up their plant protein offerings, with ready to consume products like vegan beef and chicken burgers, breaded chicken fingers and more. All these products will be free from egg, milk derivatives, trans fat and lactose and are enriched with iron and Vitamin B12.

_{*Feature image courtesy Food Navigator}

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